Galago was entrusted with the development of a renewed communication strategy for Muurgers, coinciding with the opening of their new location in Taranto. Our aim was to reinterpret the brand’s visual and narrative identity by introducing a cleaner, more linear aesthetic that could reflect both the contemporary spirit of the space and the quality of the product. Through careful direction and a refined visual language, we worked to establish a cohesive and recognizable presence that speaks to Muurgers' evolving identity.