Black Box Store offers a wide range of iconic brands that define sneaker culture. From timeless classics by Nike and Puma to the trendsetting models from Birkenstock and Air Jordan, their selection is carefully curated to bring you the best in sneaker fashion.

We followed the store in their direct communication with the brand New Balance; closely observing the creative direction of Luca Longo, a long-term collaboration was born—merging photography and video into a single, ever-evolving concept.